1. How many followers are needed to start making money?
Michelle explains that earnings vary depending on follower count and categorizes influencers into different tiers. Nano influencers can make $5 to $25 per post, while mega influencers can earn $2,500 or more per post.
2. How much do influencers and brands actually make on TikTok?
There is no fixed rule for earnings, and they can vary greatly. Some examples are given, with small businesses making around $36,000 a year, while mega influencers like Charli D’Amelio can earn $40,000 to $60,000 per post.
3. How much money can one realistically expect to make on TikTok?
Using the TikTok Creator Fund, influencers can earn around 2 to 4 cents per thousand views. The fund is an initiative by TikTok to help creators earn money based on video performance.
4. What are the different ways to make money on TikTok?
Apart from the Creator Fund, users can monetize their accounts in various ways, such as selling products and services, offering merchandise, collecting virtual gifts during live streams, and creating in-feed ads with the TikTok Ads Manager.
5. How to grow on TikTok?
Michelle shares three tips for growing a TikTok account: creating content that hooks viewers, engaging with trends, and consistently replicating successful content.
6. How to start working with brands on TikTok?
To collaborate with brands, Michelle suggests focusing on growing your own account and being proactive in reaching out to brands through tools like Clearbit to find decision-makers’ contact information. Having a dedicated page showcasing services, prices, and case studies can also help.
7. TikTok marketing hacks for creating money-making content?
To make money through content, Michelle advises storytelling about products or brands and staying up to date with TikTok trends and current events.